Sector

The emergence of the mobile internet has opened a wave of internet-centric innovation and business models, and is rapidly reshaping the competitive dynamics of the combined mobile telecoms, media, advertising, and internet sectors.

The mobile device is quickly evolving into an all-encompassing communications, commercial, and geosocial networking appliance, capable of accessing and controlling a wealth of internet services and rich media content made accessible via the Web.

In the January 5, 2010 edition of the New York Times, David B. Yoffie, a professor at Harvard Business School commented, “The new paradigm is mobile computing and mobility. That has the potential to change the economics of the internet business and to redistribute profits yet again.”

On August 20, 2010 The Wall Street Journal commented, “The boom in the mobile Internet has been positively epic…the mobile Internet revolution that many of us predicted years ago would become pervasive suddenly has, well, become profoundly, massively important.”

In large part because of the size of the marketplace The Market Intelligence Center forecasts that the number of global mobile phone subscribers is expected to reach 4.5 billion in 2012.

The wave of developer innovation inspired by the commercial potential inherent in the mobile internet is accelerating. Enabled by a set of emerging technologies – user-specific, geospatially localizable, intelligent, always-on and real-time – the mobile internet allows people in motion to work in concert with technology to efficiently streamline the flow of communications, information and media content, with the individuals and affinity groups that make up their personal and business networks.

Mobile presence is an essential, transformational feature of the mobile internet with the potential to extend core applications such as instant messaging and email, power mobile social networking, and make mobile advertising relevant. Generated via the real-time processing of geospatial location and temporal data acquired via the mobile network, against a dynamic subscriber profile, mobile presence enables a new wave of smart, contextually relevant, communications and content delivery applications.

The mobile internet as a space is fragmented between some of the largest and most powerful companies in the world, mobile network operators, internet sector leaders, media generators and aggregators, and advertisers. These companies are all seeking to interpret the significance of the mobile internet, moving to protect or extend their franchise, and compete for control. Simultaneously, as with each new wave of computing advancement, thousands of companies are innovating rapidly, disrupting, seeking to redefine the competitive landscape, hoping that they will be the next Google. Most will fail; some will survive, thrive, either independently, or become acquired by larger companies.

QuantumWave is uniquely positioned to provide our emerging technology clients with the strategies, global entrée, and dealmaking expertise needed to correlate their innovation with the emergent needs of the industry leaders looking to ride the mobile internet wave.